Tryvann Winter Park is a modern and highly equipped ski resort only 15 minutes from the center of Norway’s capital city, Oslo. Whilst downtown can be completely free of snow, Tryvann can be a winter wonderland with perfect ski conditions. A smart technical solution made it possible to create a mini snowstorm inside transparant billboards. Every time it snowed at Tryvann Winter Park, mini snowstorm was started and stopped by sending an SMS.

Via Direct Daily

Duval Guillaume ad agency of Belgium created a unique method to emphasize the stability of AXA Bank, a house of “cards” made out of 2×2 metre billboards decked together.

Via Direct Daily

This billboard was created for Heart 104.9FM at the Waterfont Clock Tower in Cape Town. The public was asked to bring in their old (and even new) CDs to create the largest CD billboard ever made. With Hearth 104.9FM, there’s no need for CDs in Cape Town. The back, silver-side of each CD was used to spell out and reflect “104.9FM”, while the front, non-reflective side made up the rest of the billboard. Participants were able to pick a number, have their CD placed on that number on the billboard and stand a chance to win a variety of instant prizes and vouchers.

Via Direct Daily

To indirectly explain the amount of effort put into each short film of the year, New Moment New Ideas ad agency created a series of ads depicting the reverse psychology within each film that is featured in the Short Film Festival In The Palace.

Via Ads of the World

Featured in Ads of the World, Grabarz & Partner ad agency created a proof-reading concept for Wieners & Wieners Proofreading Services to demonstrate that “Copywriters Think Well, But Write Badly”, hilariously poking fun into the subject of the amount of proofreading needed for any piece of copy-writing.

Tempo Advertising created a simple yet effective way of demonstrating the function of AJAX window cleaner with a glass door ad featured in Bliss Blog.

In an effort to thwart domestic violence, Ogilvy was hired to create an awareness campaign. So they attached adhesive foils to windows of high-visibility apartments. These foils showed strikingly lifelike violent situations. At first glance, passers-by thus became witnesses of scenes of domestic violence. Two windows further on, they directly addressed passers-by by means of additional adhesive foils bearing the words: ‘Looking away supports violence’. So they directed their attention to the website of the ‘Intervention Center Against Domestic Violence’ www.häusliche-gewalt.de.

Via Direct Daily

Orange France provided their customers with a Christmas deal that will last all the way through 2010, promoted with the the proposition, “Et si noël durait toute l’année ?” (What if Christmas lasted all year?), through the works of one of the network companies for Publicis ad agency. Christmas, traditionally associated with winter in France, is associated with summer imagery in outdoor and television advertising. Lenticular printing was used to transform posters from winter scenes to summer scenes. Both aspects of this promotion was highlighted in The Inspiration Room.

Direct Daily featured an ad strategy by the Malaysian branch of Grey ad agency, to encourage more people to adopt dogs from the SPCA, by making them realize that something was missing from their homes. That something was the faithful presence of a canine guardian. Signs resembling the ubiquitous “BEWARE OF DOG” warning plaques were placed at the gates of houses – with the copy warning viewers to “BEWARE OF BROOM”, “BEWARE OF ROLLING PIN” and “BEWARE OF SANDAL”. This was based on the common act of threatening intruders with the nearest available object in the absence of a better form of defence. The payoff states that “Nothing protect your home like a dog” followed by a call-to-action to adopt one from the SPCA centre of pets.

Cossette ad agency created a steam machine, which was built to fit inside a transit shelter, and periodic bursts revealed a message during a free coffee promotion at McDonald’s, while at the same time getting the attention of those who long for a cup of hot white coffee to start off their day.

Via Ads of the World

To give the impression that no amount of scatter is too much for Miele vacuum cleaners, Hong Kong branch of JWT ad agency, created a series of hilarious ads that simply reflects the notion of an extra large dust bag equipped in its vacuum model.

Vis Ads of the World

Engelleri Kaldir “Removing Barriers” Movement marked World Disability Day, December 3rd, this year with a series of print advertisements and posters reminding people in Turkey about the need to remove barriers to movement for the disabled, created my the MacCann Worldgroup and featured in The Inspiration Room.

Lingerie commercials involve seductive and sexy girls. And most of the time, it has to be subtle to reflect the gentleness of the lingerie product that blends smoothly on the female body. Sounds normal for any lingerie commercial? Maybe, unless you enter Michael Bay into the picture. Yes, you read right: Michael Bay, the action maestro director and creator of some of the best action movies in film history such as Armageddon, Pearl Harbor, The Rock, and Transformers, to name a few. He’s been appointed by Victoria’s Secret Lingerie to create a commercial to help give “life” into its products. And what do you get when you mix a lingerie line with an action movie director? You get an ultra-cool lingerie commercial that “fires up” the seduction level with tons of stunt actions involving helicopters, exploding vehicles and much more that you would expect from the adrenaline-charged concepts of Michael Bay.

Via The Inspiration Room

Alpina presents the world’s biggest indoor tear-off calendar developed by Scholz & Friends ad agency of Berlin. Every month a new trendy Alpina paint colour can be seen on a 3m x 2m calendar page to promote the “Colour of the Month”. In this way you can see beforehand how great a newly-painted wall could look. And by doing this the calendar also doubles as an interesting piece of graphic design. The calendar is displayed in the furniture stores and many building supply stores at the Alpina point-of-sale as well as in selected art galleries.

Via Direct Daily

During the October Breast Cancer Awareness month, in a bid to help women understand the signs of breast cancer; Woman Today Asia cooperated with Bates 141 ad agency to create an instructional flyer, that comes in several women magazines, to give tips of self-examination on their breasts for any signs of the number one health hazard among women today.

Vis Ads of the World.

In order to let the audience get an uninterrupted erotic movie, ZDF hired Kolle Rebbe ad agency to implement the idea of a smooth-running telecast. The result was nothing less than interesting and instantly projected the message clearly while promoting the Summer Nights Fantasies movie air-time at the same time.

Vis Ads of the World.

In order to reclaim their position as one of the coolest fashion brands in Berlin, Adidas Originals launched the competition “Berlin’s most original personality?” amongst the relevant audience. The campaign used and generated many different media channels, connecting with and inviting the audience to create self-promoting campaigns, featured in Direct Daily.

In an Ads of the World feature, the Indonesian branch of ad agency Ogilvy & Mather came up with a “strong” idea, applied to a billboard ad to demonstrate the result of using Formula toothpaste – awesome bite power!

The Works ad agency created a series of funny and sexy video ads featured in The Inspiration Room, for Jim Beam bourbon liquor’s video campaign, hilariously depicting the perspective of the bourbon in the form of a hot girl, towards the lifestyles of most guys today, or how it changes the perspective of a girlfriend who has a boyfriend that drinks the bourbon. The video ads include: The Stalker, The Girlfriend, The Tragedy and The Party.

To launch Big Brother 2008 on Network TEN Australia, Marketforce ad agency devised an idea using Bluetooth messaging that engaged a young tech-savvy audience via their mobile phones, featured in Direct Daily. They installed Bluetooth transmitters in over twenty high-traffic bus shelters around town. The transmitters automatically sent two anonymous text messages to anyone standing within range. The first message was tailored specifically to each location, whilst the second (sent 30-40 seconds later) was the reveal.

To grab attention for the new Ambi Pur “Pink Flower” Room Spray and its amazingly fresh fragrance. An ad smells of nothing. So, they addressed the eyes rather than the nose and created the first ad that makes a scent visible: The supersize pop-up! These pop-ups were installed behind doors in (smelly) public spaces where they sprayed their new fragrance before. When someone opened and closed the door, flowery freshness instantly popped out. People were confronted with Ambi Pur directly at the POS (Point of Smelliness), featured in Direct Daily. Their pop-ups were set up on 6 smelly places in 4 different cities.

Featured in Photoshop Candy’s ad collection article, a Puerto Rican ad agency created Imodium’s Diarrhoea treatment billboard ad, giving the illusion of being able to avoid such scenarios by using the product.

Ads of the World and Photoshop Candy highlighted one billboard ad and some print ads created by Jung Von Matt ad agency for DHL, depicting its unlimited item size deliveries.

Featured in Say No To Crack, this simple Ford Mustang billboard isn’t painted, it was actually created using a special type of semi-transparent material that blurs the scene behind it to make it look like you’re moving really fast, regardless of weather, created by Ian Hart of the Miami Ad School.

Photoshop Candy highlighted in one of its ads collection, about tunnel ads created by Austrian based ad agency Demner, Merlicek & Bergmann, inviting Austrian motorists to stop off at Oldtimer, a chain of motorway rest-stops.